{"id":939,"date":"2014-10-17T08:21:34","date_gmt":"2014-10-17T02:51:34","guid":{"rendered":"https:\/\/www.xhtmlchop.com\/blog?p=939"},"modified":"2017-03-06T15:03:33","modified_gmt":"2017-03-06T09:33:33","slug":"how-responsive-web-design-can-power-up-your-business","status":"publish","type":"post","link":"https:\/\/www.xhtmlchop.com\/blog\/how-responsive-web-design-can-power-up-your-business\/","title":{"rendered":"How Responsive Web Design can Power up your Business?"},"content":{"rendered":"

\"responsive-design\"<\/p>\n

There are indeed a number of ways in which responsive web design can boost your business, and basically the advantages revolve around SEO, obtaining a larger reach and most importantly staying in tune with the latest developments in the field of web design. If you happen to be a webmaster or an online business owner, you must be looking for ways to take your website and thereby your business beyond the competition. A responsive approach goes a long way in helping you do so by delighting the users, enhancing your conversion rates, and there\u2019s more to it! Let us explore the real power that lies in responsive web design.<\/p>\n

Increasing exposure to mobile and tablet audiences
\n<\/strong>With the proliferation of the internet along with the soaring usage of Smartphones, tablets and other mobile devices, online business owners are left with two choices. The traditional choice would be to redirect the user to a device-specific website (say mobile), while a more updated decision would be to opt for a responsive website that is compatible across devices.<\/p>\n

As tablet sales reach the 100 million mark, the importance of responsiveness in web design<\/a> an exponential growth curve, with respect to optimization of online content. Google analytics will tell you that at least an average of 10-30% of your visitors are coming through the channel of tablets or mobiles, so if you cannot present a user friendly version to these viewers, you are bound to lose customers.<\/p>\n

Maintaining a single website with a single coding sheet
\n<\/strong>One of the major advantages of going responsive is that you are required to maintain only a single set of codes. Moreover, only, one set of pages is required for the responsive website. Therefore, any incorporation of changes or addition of new functionality within the desktop version is automatically made available to the mobile version as well.<\/p>\n

Consolidating reporting and analytics
\n<\/strong>If you have a responsive website, it implies that there is no need to track conversion paths, user journeys, redirections and funnels between many websites. Site analytics tools such as Google Analytics are at present optimized for handling of manifold devices along with responsive<\/span><\/span><\/span><\/span><\/span><\/span> reporting. All of your analytics and tracking would carry on functioning and would be shrunk to a single report, enabling convenient analysis and monitoring. This in turn goes a long way in streamlining your business activities.<\/p>\n

Obtaining effective search engine optimization results
\n<\/strong>The relation between responsive website and SEO is still a debatable one; however, Google has made it clear that a responsive web design is the recommended configuration with respect to creation of Smartphone optimized sites. On the whole, having a responsive website is good for SEO because:<\/p>\n