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If you want a website that is ready for the search engines and SEO, a website in PSD format wouldn’t do. You need PSD to HTML conversion but this wouldn’t be a problem either because there are many service providers in the market that you can hire.

To find the PSD conversion service provider that you can fully rely on, here is a checklist that you can use while assessing each company:

Quality service. Whether it is PSD to XHTML, HTML, WordPress or any other format, the web programmer should offer hand coded markup, W3C validated code, light-weight tableless CSS layout, SEO-optimized semantic markup, separation between presentation and structure, cross browser compatibility, and more.

Turnaround time. The sliced pages should be delivered following your deadline. The company should be honest in telling you if they cannot finish the project based on your stated timeline. It’s best to consult with them first about feasible deadlines before giving them the project.

Established company. If you have to choose between a freelancer and a company, you’d be safer with a company. Their size provides them with technical experts and staff that can help produce high quality work for you. Despite how much you’d like to save money by hiring freelancers, quality and quick turnaround time are still more important.

Customer support. The company should encourage open communication between the clients and their team. This way, you’d be able to give some last-minute instructions and you would have an update of the progress of the project. It is also better to communicate directly with the coders.

Rates. Set a budget first then compare several service providers. However, don’t look at their rates alone because some may charge higher rates but for more value or features in their service. It’s not good to immediately hire the cheapest or the most expensive service because there’s more to these companies than just price.

Experience. It’s safer to hire a company offering PSD to WordPress, HTML, or any other conversion service that has been around for at least four years. You can say that they are already seasoned coders if they have been in business longer than that.

Clientele. If those big multinational companies have entrusted their website coding needs to the service provider, it means that they offer quality work. Those large companies would not have bet their name on a service provider that could ruin their website and image.

Guarantee. There should at least be 100% customer satisfaction guarantee to start with. This already includes an assurance to deliver quality work on time. A non-disclosure agreement to guarantee the privacy of the company and the confidentiality of the project is also important.

Aftersales support. A company that is confident with their work would be willing to offer you customer support even after your web pages are already sliced.

With a company like XHTMLCHOP, you can trust they will provide you with hand coded work, semantic markup for SEO, clean W3C valid code, lightweight tableless CSS layout, and 100% money back guarantee. Since they have made more than 5,500 clients happy, there’s a huge chance that they will be able to provide you with the same satisfactory service too.